Fit4Life is committed to promoting active, healthy lifestyles and their positive
effects on the mind, body and spirit to all segments of our community. Fit4Life
accomplishes this mission by providing the Sparta area with a well-equipped and
safe full-service Fitness Center and friendly exercise instruction for all ages
and abilities.
Our People & History
Dave Erickson, owner
Owner Dave Erickson holds a masters degree from the University of Wisconsin-LaCrosse
in business administration. He is certified as a Personal Trainer and as a Lifestyle & Weight
Management Consultant by the American Council on Exercise. Dave opened Fit4Life in November of 1997
with the dream of helping people get healthier through exercise. Says Dave: "I've always wanted to
own my own business and do something that I love to do; helping people live healthier lives through
exercise. The opportunity to open a gym in Sparta presented itself and I took a risk and
things have
been going well ever since." Fit4Life moved to the new Century Foods building on Sparta's east side in
May of 2000. Dave was looking at expanding Fit4Life when the opportunity to partner with one of Sparta's
largest and fastest growing companies came along. Century Foods was planning on building their own corporate
fitness center in their new building but decided to partner with Fit4Life instead. "The partnership with
Century Foods is a win-win situation", says Dave. "Fit4Life and its community members get a beautiful fitness
facility and Century Foods gets one of the best corporate fitness centers in the area for its employees and
visiting customers."
In May 2007, Fit4Life opened a small fitness center in Hillsboro. Now people in the Hillsboro area
have the opportunity to enjoy the benefits of a fitness center membership without having to travel long distances.
In February of 2009, Fit4Life moved into a building with 2 times the space!
Dave Erickson, owner
